

Design of visual identity and definition of the graphic line
SHELEG Art realized the visual identity as well as the graphic chart adapted to the marketing strategy of a Coaching company.
In this type of global project, teamwork with my client is essential to me. My priority in the process was to understand the universe of Annelaure, her culture as well as her field of activity - Coaching.
After spending time discussing her goals and business vision, I was able to 'feel' her way of approaching work and managing her customer relationship.
The project began with the design of business cards, then the logo design grafted, letterhead and logically it ended with a website creation… I proposed a website structure to her and once its content was defined, I simply followed the graphic line that I had developed for her.
You will see in the gallery of 'images below as the theme, colors and visuals echo and evolve together in harmony, responding to each other in a subtle and delicate way.
Annelaure is endowed with a solar personality, open to others and to life, she communicates in a tone of positivity. During our discussions, she appeared to me instinctively sensitive to what resonates 'true' in us and as she is very attached to nature and to the organic rhythm of times and relationships, we have developed a Company image that corresponds to her.
Annelaure wanted something uncluttered and effective that represents her, so I keeps her desires in mind in the creation process.
See the site: www.annelaurepittet.ch
Interested to start developing your own visual identity and powerful branding for your business? Don't delay your chances for success and send a note to shelegart@outlook.com.
Visual supports realized according to the graphic line



